⚠️ Warning:
These 9 Pitch Deck Mistakes
Will CRUSH Your Credibility
👶 Mistakes Made By Early Stage Businesses
1. No Business Validation
2. Including Financial Projections
3. Top-down Market Sizing
💻 Mistakes Made By Technology Businesses
4. Claiming UX/UI As A Core Differentiator
5. Showcasing How You’re “Monetizing Data”
💸 Mistakes Made By All Businesses
6. Not Following The “Clear, Not Clever” Rule
7. Not Explaining In Plain English How You Make Money
8. Not Presenting A Clear Ask
9. Not Constructing A Clear Narrative
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I’ve seen countless entrepreneurs with great businesses fail to raise money simply because they made JUST ONE of these 9 mistakes!
And the sad part is…
Most of the mistakes are LOW HANGING FRUIT 🍎
EASY fixes.
You just need to know WHAT investors want to see and HOW they want to consume the information.
Remember…
ZERO dollars in your bank account is
NOT THE ONLY COST of a bad pitch deck!
The TRUE cost?
❌ Months of your time
❌ Everything you’ve already invested into your business
❌ Your reputation
❌ Your mental health (this is very real, I’ve been there)
When are you going to get tired enough of hearing CRICKETS from investors to do something about it?
Download my 100% FREE guide to side-step disaster and build a COMPELLING pitch deck that GETS FOLLOW UP MEETINGS
Inside You’ll Get…
✅ Why each mistake CRUSHES your credibility with investors
✅ Specific steps to turn each mistake into a compelling slide that grabs investors’ attention
✅ Detailed examples from my own and my clients’ businesses
✅ 13 links to valuable resources that will help you think through your business and pitch deck like an experienced entrepreneur
✅ 43 easily navigable pages of pure value
…And How Avoiding These 9 Mistakes Helped Me:
🎯 Broker a $2M convertible note for a chemical testing business that was quickly acquired by Agilent Technologies (NYSE: A)
🎯 Close over $30M of capital from massive institutional investors for one of the largest and fastest-growing hedge funds in Asia
🎯 Generate $200K of interest in 2 weeks for a payments SaaS business I launched with only 6 months of traction
Download my FREE guide to turn your pitch deck into a FOLLOW UP MEETING MAGNET 🧲
I can’t speak highly enough of Ed’s startup advisory services and the assistance he provided with our pitch deck. His detailed feedback was incredibly insightful, transforming our deck into a polished and compelling presentation. His expertise and attention to detail made all the difference in helping us secure seed funding. I highly recommend Ed’s services to anyone looking to elevate their presentations and raise capital.
Ed’s knowledge and experience have been invaluable in creating a solid path forward for my business. I would HIGHLY recommend him to anyone looking for business consulting or fundraising advice. After collaborating with him, I wouldn’t work with anyone else!
I was introduced to Edward through a mutual friend who spoke very highly of him, and I can honestly say that even with the high bar set, Edward blew me away with the amount of insightful information he provided. He has years of experience pitching investors, and it comes through in his knowledge of what they’re looking for, what to highlight and eliminate, fundraising strategy, and financial structuring. His feedback was invaluable, and we rearranged our deck with almost every one of his suggestions. The flow was so much more fluid, and investors noticed. He really is an expert in this field and brings immense value to his clients! Highly recommend him as an asset to any team.
Ed’s video review was very helpful. He identified important things I needed to improve in my deck which many others didn’t see. His recommendations were clear, and he gave tons of feedback I could implement right away. Also challenged some of my thinking. Highly recommend.
Ed’s video feedback was incredibly useful. His insights were spot on, and he saved me from facing some unnecessary challenges from investors. Great value.
Ed gave super specific and actionable feedback. After making the changes we immediately started getting more positive feedback from the investors we are talking to. It’s great getting an external opinion because it can be hard to figure out how a first time viewer is reacting to the info in your deck & what messaging is not landing.
We wanted our deck to be investor-ready, and Ed’s expertise made all the difference! His brutally honest feedback was a game-changer. With a rare ability to see around corners, he challenged our assumptions, identified blind spots, and pushed us to address key risk factors we hadn’t fully considered. Ed doesn’t just critique; he provides clear, actionable insights from an investor’s perspective. Thanks to his guidance, our deck is sharper, more compelling, and far better positioned to capture investor attention! Getting Ed to review your deck is 100% a no-brainer!
Ed built a great deck and was a pleasure to work with. He has a strong ability to cut through the noise and isolate the most important messages in the presentation. Super happy with the result.
The video review was straight to the point, no BS, only valuable feedback. I suggest getting one from Ed if you need guidance on how to improve your investor deck with limited time. High energy guy. Recommend.
I spent six months building a local online marketplace, much like Fresha, but aimed at a different industry. Then I met Eddy, and he video-roasted my deck. He was the first to spot that Fresha connection. Since then, at least two people a week make the same connection!! Kinda funny how I never saw it myself until Eddy lit the bulb in my head. He even pointed out that my startup avoids the usual route where private equity gobbles up local services in bulk— something I hadn’t known. I didn’t agree with all his critiques, but most of them definitely rang true and helped me sharpen the concept before launching my MVP. His insight mattered. Recommend a video roast!
Ed’s video review of my pitch deck was absolutely phenomenal! I was completely blown away by how precise, insightful, and to the point it was. Every single sentence in his feedback was like gold—clear, actionable, and exactly what I needed to hear. His review gave me a fresh perspective on how investors think, helping me refine my pitch in ways I hadn’t considered before.
For first-time founders like me, this kind of feedback is invaluable. We often struggle with what to include in a pitch deck, even when we have a great business and idea. But if we can’t communicate it effectively, it’s a missed opportunity. Ed’s insights bridge that gap perfectly.
If you’re working on your pitch deck, I highly recommend getting a review from Ed. It’s a game-changer!
The speed at which Ed generated interest in our raise and closed on funding was nothing short of amazing. He was a critical part of our convertible note round from deck creation and granular modeling work through to investor pitching and closing tickets. Easiest money I’ve ever raised. Ed was an investment well made.
Edward’s experience and knowledge of pitch structure and design is world class, and his decade of experience in high finance clearly shows. He’s also a great human being who was a blast to create with and brought really solid creative thoughts to the conversation about how to design our deck. Five stars. Hire him!
Ed’s video feedback was thoughtful and to-the-point. He gave me actionable changes that I could make immediately to improve the quality of my deck. Great delivery format.
Ed collaborated with our agency to enhance our presentation and process. I appreciated his recommendations and improvement plan, which helped position our organization’s USPs in a compelling way. Our audience quickly understood our value proposition and why we are differentiated within our industry.
Ed’s feedback was on point. He quickly understood my business. The video delivery format was concise and digestible.
Ed did a great job with our deck. He took an unbiased view and was very straight forward with his feedback. His suggestions were simple to implement yet very effective to the overall improvement of the deck. Whether you are a first-time founder or a serial entrepreneur… having Ed’s opinion is a great tool!”
We fumbled around with our pitch deck for months. Ed’s guidance was instrumental in getting us meetings with quality investors. Can’t recommend enough!
Working with Ed was very helpful. He provided valuable feedback that helped narrowed down the use case for our product, which was particularly helpful to me as a first-time founder. He is honest and will help you work through gaps in your business and thinking. Highly recommend!
Ed took the time to understand our business and distilled its complexity into a tight presentation. He clearly has the ability to craft compelling but to-the-point narratives that resonate. Highly recommend!
Ed presented some hard questions we needed to hear in his video review. A lot of value, and will have a pretty big impact on our deck. Highly recommend getting an outside perspective.
This came in so handy, everyone loves our pitch deck but what we really wanted is an outsider to tell us their honest opinion. Edward nailed it so honestly. I thought he would come back with a bunch of negative comments to make me redo my deck, but in fact he gave it an 8 out of 10 rating, but with solid to-the-point adjustments, that made it PERFECT! I really appreciated the honesty, expertise, and to-the-point comments.
Sometimes I get so in the weeds and just need an outside set of eyes to react to my deck to call out some huge areas for improvement. Ed’s video was an incredibly useful reaction. No BS, straight to the point, with a high value-per-word. I easily made some high impact changes after watching.
In the startup world, particularly during fundraising, feedback and guidance are critical. Edward’s insight and interactions have been invaluable to my clients. He quickly distills challenges within pitch decks and offers recommendations to bring clarity to founders. His ideas not only improved pitches, but they were also productive for the business models themselves. Along this hectic founder journey, a partner like Edward is a must.
Ed provided a huge amount of value in such a short period of time. My deck resonated with investors so much more after I incorporated his feedback. Working with him was an absolute no brainer.
Ed’s experience as a SaaS founder was directly relevant to my business. I was impressed by how much actionable feedback he was able to give so quickly.
Edward built out a detailed, multi-year revenue projection model for our business, and it played a crucial role in securing the investment we needed. Edward’s work was precise, insightful, and gave us the confidence to present a strong financial plan to potential investors. He took the time to thoroughly understand our business and goals, ensuring that the projections were not only accurate but also aligned with our long-term vision. Edward’s ability to communicate complex financial data in a clear and concise manner made the entire process smooth. We are extremely satisfied with the results and highly recommend Edward for anyone needing top-notch consulting.
Edward is an amazing professional. The amount of value I received during a short interaction was unbelievable. If you are looking for a fundraising expert, look no more, Edward will make things happen.
Ed quickly identified some of the pitfalls of sending our deck to investors in its current state and let us know how we could improve our messaging. I could tell that he took the time to really understand what we were doing and how we could make our business more appealing to investors, and he made sure that investors could get an understanding of our business at a quick glance. I would definitely recommend him, he knows what he’s doing, and if you’re thinking about having someone help you put together a good pitch deck, I think Ed’s the guy.
Ed’s video review of my deck was incredibly valuable. He was direct, thoughtful, and provided immediately actionable feedback on how to improve the deck. He also asked the tough questions I needed to hear, and hearing them from Ed before pitching investors is a huge value prop for me.
Ed is incredibly efficient in providing valuable advice for investor materials. He quickly grasped our business model, our target market, and strategy. He was able to give pointed feedback on our investor deck which I was able to implement right away and notice an instant uptick in investor engagement and conversion to next steps. Ed knows exactly how pitch decks should be structured, the questions they should answer, and how to boil down complex concepts into concise messages that the reader can absorb at a quick glance. One impression and often less than 30 seconds is all you have. I would definitely hire Ed again.
Ed is an incredibly valuable resource for our founders. He productively challenges how they think about the most critical aspects of their businesses. It was a no brainer to bring him on regularly. Highly recommend!
Ed’s video review exceeded my expectations. One insight in particular was huge for our cap raise. His experience as a founder and raising capital clearly shows. I would recommend Ed in particular if your start up is in FinTech or SaaS.
Ed’s video review of my pitch deck was very insightful, and I think it will go a long way as I start pitching more potential investors. He changed up the order of the presentation in order to tell a more cohesive, convincing story. He removed slides that weren’t adding enough value to the presentation and provided detailed suggestions for different slides I should create in their place. I agree with almost everything he said, but I needed a trained second set of eyes as I wouldn’t have come to these conclusions myself. I’m much more confident in my deck and I’m excited to start pitching.
Ed’s video review was incredibly helpful. I watched it 3 times, in detail, and completely reworked my deck using his feedback. The positive investor response was immediate. Recommend!
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