Hey, I'm Ed

Entrepreneur, movie buff, fitness freak, kook

My journey so far: Fort Lauderdale → NYC → Hong Kong → Bali → NYC

I validate businesses with <$15K in 6 months or less and write about what works and what doesn't.

Ride shotgun with me:

My entrepreneurial journey

2021

Fell for the dropshipping hype and starting running Halloween costumes into Hong Kong from China
Got lucky with the popularity of Squid Game, and sold $10K of Squid Game costumes in 2 weeks
Too much effort for not enough margin, but it was a fun little hustle

2022

Launched a dine-in mobile ordering and payment platform for restaurants and bars in Asia
Brought a fully POS-integrated product to market, generating $250K of transaction volume within 6 months of launch
Deep postmortem here

2024

I was surfing every day on a career break in Bali, and my return to real life was looming on the horizon, so I asked myself: "what's the single fastest path to cash flow?"
I had a track record of raising money, and there was a serious market need, so I spun up an offer to help early stage founders raise pre-seed capital.
100+ LinkedIn posts, 16,000 cold emails, and a couple thousand bucks in ad spend later, I found myself at $15K / month
Wound down customer acquisition, but it's still alive in an inbound consulting capacity for select clients

2026

I lived in Asia for 6 years
I've been to 39 countries and counting
I have a terrible track record of fostering then adopting dogs
My favorite movies are Training Day and Snatch (can't pick one)
My current hobby is surfing (don't ask me about it unless your schedule's free 😂)

I'm very impatient (working on it!)
I have terrible spatial awareness and break stuff constantly (I budget for this)
I eat the exact same thing a shocking number of days per year
I have acute Shiny Object Syndrome (I manage it here)
I am a hopeless work addict